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CRO Lab

Conversion optimization, VWO-style testing frameworks, and landing page analysis that actually moves the needle

Optimization Brief

Intelligence Layer Active

Task

URL or Page Description

Current Conversion Rate

Traffic Source Context

Hypothesis (optional)

Test Type

Device Focus

Page Type

Optimization Report

Describe your page or paste a URL, then click Optimize to get a hypothesis-driven CRO analysis with specific element changes and A/B test design.

What CRO Lab Does

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ICE-Scored Test Backlog

Every test idea ranked by Impact × Confidence × Ease. Always know which test to run next.

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Statistical Significance

Real z-test calculator with sample size estimates, p-values, and MDE — not guesswork.

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Revenue Impact Modeler

See what a 15% CR lift actually means in monthly revenue before investing dev time.

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7 Cialdini Trigger Audit

Full psychological trigger audit — scarcity, authority, social proof, and 4 more, all checked against your page.

Conversion Tools

Statistical Significance Calculator

Two-proportion z-test · 95% confidence level

Control CR (%)

Variant CR (%)

Visitors per Variant

Min Detectable Effect (%)

ICE Scoring Matrix

Impact × Confidence × Ease · prioritizes your test backlog

Test Idea	Impact	Conf.	Ease	ICE

Revenue Impact Modeler

See what a conversion rate lift means in actual revenue before you invest dev time

Monthly Visitors

Current CR (%)

Avg Order Value ($)

Target Lift (%)

LTV Multiplier

🧪 Live Experiments

Turns a test idea into a real tracking snippet and reads live results back into the stat-sig calculator above — not just a design tool.