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Analytics Brain

Octane11 + Mutinex + Segment Personas — Attribution, Mix Modeling & Segmentation

⚠️ Analytics Brain isn't connected to a live GA4/ad-platform data source — the AI narrative sections reason over whatever numbers you paste in, so treat those as estimates to validate against your real dashboards. The panels marked ✓ Real (budget simulator, attribution calculator, audience builder, report history) run actual deterministic math or pull real data from your account instead. Don't paste customer names, emails, or other PII into the AI text fields — that content goes to a third-party LLM API for analysis (the Audience Builder's "AI persona" action sends only aggregate tag names, the match count, and company names to the AI — never individual contact names or emails).

Attribution Advisor

Paste your campaign data (channel, spend, conversions) and get an AI narrative on likely attribution and where to shift budget — an estimate to sanity-check against your real analytics platform, not a computed multi-touch attribution model.

Campaign Data (CSV or paste rows: channel, spend, conversions)

Attribution Model

Goal / KPI Focus

✓ Real calculation Multi-Touch Attribution Calculator

Give it the actual sequence of touchpoints per conversion (not just channel totals) and it runs the real math for the model you pick — first/last touch, linear, time-decay, or position-based U-shaped. No AI involved in the numbers below.

Touchpoint Sequences — one conversion per line: touchpoints in order, comma-separated, optional ($revenue) at the end

Model to compute

MMM Advisor

Enter your budget allocation across channels to get an AI narrative on likely ROI and reallocation ideas. This reasons over the numbers you enter — it doesn't run a statistical marketing mix model (regression, saturation curves, adstock decay) the way a tool like Meridian or Robyn does.

Current Budget Allocation (channel: budget, ROI or results)

Total Monthly Budget

Primary Business Goal

Customer Segmentation

Describe your customers and get AI-generated segment profiles (4–6 personas) with characteristics and targeting recommendations.

Describe Your Customer Base

Business Model

Number of Segments

✓ Real data Audience Builder

Build a rule-based segment (AND/OR on tags + status) and see a real, live count from your actual contact database — the Segment Personas experience, using contacts already in Beeker's Audience Manager, not an estimate.

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Performance Analysis

Paste your marketing metrics and get AI analysis of what's working, what's not, and what to change.

Marketing Metrics (paste from your dashboards)

Time Period & Context

Report Builder

Select your metrics and audience — the AI writes a complete narrative report ready to share.

Report Type

Audience

Metrics & Data to Include

Key Message or Narrative Focus (optional)

✓ Cloud saved Past Reports

Every report you save here is stored in your account (not just this browser) and reopenable any time.

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