Total Ad Spend
$24,850
▲ 12.3% vs last month
ROAS (Return on Ad Spend)
4.2x
▲ 0.8x improvement
Cost per Acquisition
$18.40
▼ 6.1% lower CPA
Total Conversions
1,351
▲ 23.5% increase
Campaign Overview
All active and recent campaigns across platforms
| Campaign | Platform | Status | Budget | Spend | Impressions | Clicks | CTR | Conv. | CPA | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|
| Brand Awareness Q1 | Active | $8,000 | $6,420 | 482,100 | 12,053 | 2.50% | 389 | $16.50 | 4.8x | |
| Product Launch - Spring | Active | $6,500 | $5,180 | 624,300 | 9,876 | 1.58% | 312 | $16.60 | 4.5x | |
| B2B Lead Gen | Active | $5,000 | $4,350 | 98,400 | 3,214 | 3.27% | 186 | $23.39 | 3.6x | |
| Retargeting - Cart Abandon | Active | $3,500 | $3,120 | 215,600 | 8,624 | 4.00% | 298 | $10.47 | 6.2x | |
| Holiday Promo 2025 | Ended | $4,000 | $3,980 | 530,200 | 7,420 | 1.40% | 166 | $23.98 | 2.9x | |
| Webinar Registration | Paused | $2,000 | $1,800 | 46,300 | 1,482 | 3.20% | 64 | $28.13 | 2.1x |
Platform Performance
Aggregated metrics per advertising platform
No platform data yet. Connect your ad platforms in Settings to see per-platform spend, CTR, and ROAS here.
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★ Budget Optimizer
AI-driven budget allocation recommendations across platforms
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Audience Targeting
Current segments, AI suggestions, and lookalike recommendations
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A/B Test Results
Active experiments with variant performance comparison
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